Email marketing remains the most cost-effective method for content marketing. Not only does it allow you to reach your target customers, but it also allows you to personalize your marketing message.
That’s if you do it correctly.
If you are looking for a proven process for building your email list, this article has been created just for you.
In this guide, you will learn brilliant ways that can help you cultivate a valuable and engaging email list.
Valuable because many people buy email lists that have nothing to do with their business.
And engaging because, if people get value from your newsletter, they will always look forward to it.
There is a lot to be said about building your email list fast. Maybe you even know a ton of them but still having difficulty getting things done.
Don’t worry; we have selected the top 7 not-so-costly strategies for you.
7 Top Brilliant Ways to Build an Email List
1. Know your audience
Nothing is ever going to change if you don’t know who you are targeting.
Hold on! Like an effort to build a house without foundation. Such a house sinks, right? That’s the same result you get when you buy an email list.
Create your ideal customer template. To do this, you should be able to answer the following:
· What do I want to sell?
· Who are my ideal customers?
· What is the common market interest and concerns of my ideal customers?
· What problem are they trying to solve?
· What questions are they asking in search queries and others?
· Where do they ask these questions most?
· What can I provide to meet their needs gradually?
Dutifully answering the questions above will help fill meet the requirement of knowing your audience.
2. Offer Valuable Content
Content is king, everywhere.
It’s at the heart of your email marketing as well. Not everyone would subscribe to your email list willingly.
Let’s not call it bait, but you must use the offer of valuable content to win most subscribers. Take it or leave it that is a proven tip for successfully building an email list.
Think about it, if you were a targeted subscriber:
Would you submit your email address on a landing page you come across organically or through a targeted ad without the understanding that you would get something in return?
Maybe a book? Access to free courses? White paper? Or anything valuable.
Marketers who are gathering email lists know this, that’s why they also offer free value for your email address.
Mind you, the job of content marketing doesn’t stop with simply getting their email address. You have to be consistent with the same energy you used in getting them to submit their email address.
In fact, you may have to keep dropping free valuable resources in their inbox till they trust you enough to read your sales copy without seeing you as a pushy marketer who is just trying to make them pay for some product or service.
And consistently do so after conversion.
3. Have a Website or Landing Page
A landing page?
All that matters is making the step to subscribing to your mail list easy.
So, if you can’t afford to invest in a website, optimize with a landing page. And it’s important to have your email opt-in form on display where subscribers can submit their email address.
Not in some corner. Those you are targeting don’t have the time for some find-me-if-you-can challenge.
4. Run Your Blog
Technology has democratized blogging. With just a phone and dedicated interest, anyone can blog.
Even businesses now blog.
Content marketing is at the centre of leading targets through one point to the other on the sales funnel. And blog content makes it possible to get subscribers for your email marketing.
Through call-to-action at the end of each blog content, encourage your readers to sign up for the latest tips and resources straight to your inbox.
You have to choose the words of your call-to-action creatively and cleverly.
Avoid generic phrases.
Damn “sign-up” or “subscribe.”
What’s wrong with CTA phrases like “Send exclusive e-book to me,” “Access all resources,” or “Yes, send me the white paper.”
The point is to use CTA keywords that describe the value you are sharing.
5. Social Media Marketing
Do you have a tribe of loyal connections and followers on social media platforms like Facebook, Twitter, Instagram or LinkedIn?
If your answer is yes, your problem is solved already in part. You can successfully build an email list from Facebook or any other platform.
Having social media connections who engage you in your posts means they find value in what you do and say online. Won’t they be willing to subscribe to your business mail list if you pitch it to them?
You don’t even have to do it directly. All you have to do is build the link to your newsletter subscription into your posts. By that way, no follower would be compelled to subscribe because you made the request.
If they link out to your landing page and don’t have any interest in your business, they can always use the exit button.
6. Enable Social Sharing
And here is another thing, enable social media sharing in your content. Whether it’s a valuable content published on your blog or dropped in your readers’ inbox, give them the chance to share with their contacts.
7. Encourage Existing Subscribers
Here is the deal-breaker:
Let exclusivity be the deal always.
There should be a difference between those who get your content via your blog or social media platforms.
Let your subscribers feel the benefit of being on your list.
Discounts to conferences, seminars, workshops and webinars. Opportunity to buy your product or service at a reduced price.
Leaving your window open to them to have free a consultation.
Be personal with them. Celebrate their special occasions with them. Send them an exclusive invite to attend a business master class with you and your team.
And many more.
What do you say to those who want to enjoy the deal?
Subscribe. To. My. Email. List.
Above all, don’t give up.
Building an email list from scratch is not by magic. Brace yourself up for the dedication it requires to build a massive email list for marketing. You will have many bounce rates, no cap. But it will get better, no worries.
If you don’t have the time, you can pay for email list building services. But don’t make the mistake of buying an email list.
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