Content Marketing: 5 Misconceptions You Should Clarify Today

Back in 1996, a man saw the critical factor to any business growth. He, Bill Gates, wrote an essay titled content is king.

In it, he said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” With time, businesses began to learn how to grow their business using content. More importantly, they adopted any content marketing strategy promising faster and better growth. While trying to sell their strategies, experts, without meaning to, promoted content marketing misconceptions. And these misconceptions have frustrated businesses following zero or unsatisfactory results.

In this article, you will learn the 5 misconceptions about content marketing that you should clarify while revealing the best insights to help your business grow.

5 Content Marketing Misconceptions You Should Clarify

  1. All content marketing effort drives instant sales

If you are frustrated because every of your content marketing effort doesn’t translate into instant sales, it’s time to revisit the manual.

Sales and profits through content marketing are important. But there are other things that content marketing does that you are missing out on. Among other benefits, content marketing serves the purpose of first getting visitors to your blog site and social media accounts to know, like, and trust you. And you don’t need to be told that trust takes time to build. The best of men have to see the value in any content, especially solving their problems, before they can fully depend on you.

So, the fact that metrics show the traffic to your website without sales doesn’t mean it’s not working. Be steadfast at creating the content that attracts that traffic. When they move through the funnel of awareness and consideration, they will convert into sales. Of course, perseverance is a myth; so know when to return to the whiteboard.

2. Content Marketing Is Effortless

Experienced content marketers won’t promise you that creating content will be effortless. This misconception has continued to appeal to people who want to enjoy content marketing benefits without doing the work. No good result is free.

You need to understand content marketing.

• Define your goal(s).

• Identify the audience of your content and what value means to them.

• Discover where your targets spend most of their time online.

• Design content creation plan, calendar, and distribution channels.

• Measure your results, learn, and focus on where you are getting the best ROI.

• More importantly, stay consistent. As said in the first misconception, content marketing is a process.

3. You have to distribute content across all channels

There are customers distributed everywhere. However, not all of them are your customers. This knowledge should guide you through focusing only on the channel where your potential customers are most concentrated.

Content marketing isn’t easy. Plus, being on every social media platform isn’t what pays you but what you do on social media does. The point is to pick just one or two distribution channels where your potential customers spend their time the most and show up there consistently.

If your business targets young influencer marketers in fashion and beauty industry, it would be beneficial to leverage Instagram as your main distribution channel except the data states otherwise.

4. Content marketing must be self-promotional to drive results

Valuable content marketing solves a target’s problem without pushing the brand’s product or service on them.

If all you do when a target comes upon your content like blog posts, is talk about how amazing and must-have your offer is, you would miss every potential dollar you could make in the long run. The best content marketing practices is to bring potential customers into your funnel with valuable information. Figure out the wants, needs, and problems of your target audience and tailor your content to them consistently. They would be more eager to hand over cash for your solution when you eventually recommend it.

5. Content has to be text format only

Many business managers and content marketers are realizing this fast. But it needs emphasizing today and the day after tomorrow, especially for the sake of beginners, that content marketing is more than blog articles. While a blog post is a format that helps you publish detailed valuable content, others are worth adopting as complements.

These other formats like live video streaming, video marketing using social apps like TikTok, image only, webinars, and infographics are essential digital marketing trends that a business not adopting them might as well prepare to suffer from inattention.

Bottom line,

You have probably believed these misconceptions for so long that clarifying them right isn’t that easy. Take your time to understand how and where you err. Then, take the insights to do better with your content marketing practices.

Content marketing isn’t a magic wand. Well, maybe it’s…except that you need patience and perseverance to get the best return on your investment. By the way, what are the content marketing misconceptions you’ve been sold on?

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