Email marketing remains the most cost-effective method for content marketing. Not only does it allow you to reach your target customers, but it also allows you to personalize your marketing message.
That’s if you do it correctly.
If you are looking for a proven process for building your email list, this article has been created just for you.
In this guide, you will learn brilliant ways that can help you cultivate a valuable and engaging email list.
Valuable because many people buy email lists that have nothing to do with their business.
And engaging because, if people get value from your newsletter, they will always look forward to it.
There is a lot to be said about building your email list fast. Maybe you even know a ton of them but still having difficulty getting things done.
Don’t worry; we have selected the top 7 not-so-costly strategies for you.
7 Top Brilliant Ways to Build an Email List
1. Know your audience
Nothing is ever going to change if you don’t know who you are targeting.
Hold on! Like an effort to build a house without foundation. Such a house sinks, right? That’s the same result you get when you buy an email list.
Create your ideal customer template. To do this, you should be able to answer the following:
· What do I want to sell?
· Who are my ideal customers?
· What is the common market interest and concerns of my ideal customers?
· What problem are they trying to solve?
· What questions are they asking in search queries and others?
· Where do they ask these questions most?
· What can I provide to meet their needs gradually?
Dutifully answering the questions above will help fill meet the requirement of knowing your audience.
2. Offer Valuable Content
Content is king, everywhere.
It’s at the heart of your email marketing as well. Not everyone would subscribe to your email list willingly.
Let’s not call it bait, but you must use the offer of valuable content to win most subscribers. Take it or leave it that is a proven tip for successfully building an email list.
Think about it, if you were a targeted subscriber:
Would you submit your email address on a landing page you come across organically or through a targeted ad without the understanding that you would get something in return?
Maybe a book? Access to free courses? White paper? Or anything valuable.
Marketers who are gathering email lists know this, that’s why they also offer free value for your email address.
Mind you, the job of content marketing doesn’t stop with simply getting their email address. You have to be consistent with the same energy you used in getting them to submit their email address.
In fact, you may have to keep dropping free valuable resources in their inbox till they trust you enough to read your sales copy without seeing you as a pushy marketer who is just trying to make them pay for some product or service.
And consistently do so after conversion.
3. Have a Website or Landing Page
A landing page?
All that matters is making the step to subscribing to your mail list easy.
So, if you can’t afford to invest in a website, optimize with a landing page. And it’s important to have your email opt-in form on display where subscribers can submit their email address.
Not in some corner. Those you are targeting don’t have the time for some find-me-if-you-can challenge.
4. Run Your Blog
Technology has democratized blogging. With just a phone and dedicated interest, anyone can blog.
Even businesses now blog.
Content marketing is at the centre of leading targets through one point to the other on the sales funnel. And blog content makes it possible to get subscribers for your email marketing.
Through call-to-action at the end of each blog content, encourage your readers to sign up for the latest tips and resources straight to your inbox.
You have to choose the words of your call-to-action creatively and cleverly.
Avoid generic phrases.
Damn “sign-up” or “subscribe.”
What’s wrong with CTA phrases like “Send exclusive e-book to me,” “Access all resources,” or “Yes, send me the white paper.”
The point is to use CTA keywords that describe the value you are sharing.
5. Social Media Marketing
Do you have a tribe of loyal connections and followers on social media platforms like Facebook, Twitter, Instagram or LinkedIn?
If your answer is yes, your problem is solved already in part. You can successfully build an email list from Facebook or any other platform.
Having social media connections who engage you in your posts means they find value in what you do and say online. Won’t they be willing to subscribe to your business mail list if you pitch it to them?
You don’t even have to do it directly. All you have to do is build the link to your newsletter subscription into your posts. By that way, no follower would be compelled to subscribe because you made the request.
If they link out to your landing page and don’t have any interest in your business, they can always use the exit button.
6. Enable Social Sharing
And here is another thing, enable social media sharing in your content. Whether it’s a valuable content published on your blog or dropped in your readers’ inbox, give them the chance to share with their contacts.
7. Encourage Existing Subscribers
Here is the deal-breaker:
Let exclusivity be the deal always.
There should be a difference between those who get your content via your blog or social media platforms.
Let your subscribers feel the benefit of being on your list.
Discounts to conferences, seminars, workshops and webinars. Opportunity to buy your product or service at a reduced price.
Leaving your window open to them to have free a consultation.
Be personal with them. Celebrate their special occasions with them. Send them an exclusive invite to attend a business master class with you and your team.
And many more.
What do you say to those who want to enjoy the deal?
Subscribe. To. My. Email. List.
Above all, don’t give up.
Building an email list from scratch is not by magic. Brace yourself up for the dedication it requires to build a massive email list for marketing. You will have many bounce rates, no cap. But it will get better, no worries.
If you don’t have the time, you can pay for email list building services. But don’t make the mistake of buying an email list.
Are you struggling with building your email list? Subscribe for free tips and tricks on email marketing!
Remember to share this.
Your content marketing strategy has failed to optimize your conversion rate.
You invest in SEO keywords. You keep paying content writers and you are beginning to doubt if you’d ever get a good return on investment.
What exactly are you doing wrong?
We are in an internet age of information explosion. You are either sharing value to your targets or you are getting kicked out of their face.
You know, like a salesman who shows up at a beach party wearing suits.
Let’s face it: What the market needs is not another crappy content that’s salesy. What it needs is valuable and customer-focused content. And that’s the only way to grab their attraction amongst the myriad of articles, web content, and sales copy they come across on the internet. And ultimately, convert them based on your objective(s).
You see, if you want your brand to increase its conversion rate, your content marketing strategies must have a strong emotional connection. Since content marketing is at the centre of your target customers’ journey, it’s important that you do it right.
With valuable content.
… that builds a strong customer relationship by giving them valuable tips and resources that solve their problems.
Here are 5 Ways to Write Content for Conversion Rate Optimisation
1. Optimise Story-telling for your Brand
Research has proven that content marketing is the most productive and progressive form of attracting a dedicated customer and retaining existing ones. It all goes down to using the right content marketing strategies if your business must win at it.
Story-telling is a great strategy at the heart of content marketing. Your brand needs to tell a story that resonates with your targets without digressing from your brand’s objectives.
Don’t you get? Customers are tired of the usual marketing hype. They want valuable content – real-life details that they connect with emotionally. To even keep them interested until they get to the point of conversion, you need to be reasonably personal.
You can learn story-telling strategies with these examples.
2. Use Diverse Content Marketing Formats
There is too much information to consume in a busy world. Whatever your brand has to say must be said in the best way possible. Articles and blog posts are the traditional means of content marketing, but sometimes, reading long posts could be boring.
Your brand should invest in other strategies. Use different formats in interesting ways. Different content marketing formats are being discovered daily. Your business needs to stop being traditional and start paying attention to trends in content strategies.
Add colour to your effort using the following content marketing formats for your business:
The goal is to attract your targets while appealing to them visually and helping them manage their time effectively. For example, your target can listen to your podcast while travelling.
May the most creative win.
3. Give Freely
What you sow you shall reap. The same is true everywhere and your business should be ready to give out “free stuffs.”
Don’t you have a free eBook to give? Some webinar or free courses that can help improve their businesses? Or some downloadable document on subjects close to their hearts?
At every stage along the sales funnel, show them that you care about their growth instead of the ultimate goal of selling that product or service.
Give value freely.
4. Celebrate your Existing Customers
You can depend on your existing customers to bring your more sales if your product or service is good, plus you treat them well.
Even in the presence of your enemies, loyal customers will speak for you. Free marketing….
However, you shouldn’t take that for granted. Put in place a system to that compensates for their loyalty.
It could be a gift or a reduction in fees payable.
Don’t you think sending a congratulatory mail letter/ greeting card signed by the CEO for their special occasions like wedding anniversary would be a valuable gesture?
And the more you show appreciation, the more they talk about you before others.
5. Use A.I.D.A
Using AIDA strategy to guide your content marketing will bring you good results anytime and any day.
Grab attention with your content and it all begins from the headline. If it is not compelling enough to make readers lean in – click, you may not attract your ideal customers.
Sustain readers’ interest with a strong, interesting and enjoyable introduction. It could be a question that appeals to their emotion or the problem they are facing. It could be a mini-story that they find relatable.
The point is to build their interest so that they can have a desire to read what your business offers at that point and every other day – loyalty.
Be clear about the problem you are addressing. Be specific about the solution and promise. Be friendly. And personal about it – speak directly to the target using “YOU”. Having built a strong desire, it becomes easier to draw them into the action that leads to conversion.
Yes, your call-to-action must not be missing in content that you put out there.
Is it to make them subscribe to your newsletter?
Tweet or share with a friend?
Drop their details for retargeting?
Download your free eBook?
Your readers shouldn’t get to the end of your content with nothing to do. Your business will only end up losing another opportunity at the tipping point to increase its conversion rate.
You need to have a better CTA. Select the best colour, size, shape and copy for your CTA. Use the strongest action words without being pushy. You can even build A/B test buttons to help you analyse what your targets would click easily.
Finally, when we are talking about content marketing, you need to be a smart content marketer. Have a plan. Be consistent with your effort. If need be, hire a writer – in-house or freelancer.
Content marketing not only compensates brands that give valuable content but also brands that show up every day.
Are you getting results from content marketing?
It can get better! We can help you out. Contact us today for a free content strategy session.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!