Content matters. It is the pillar of any business marketing. And it hasu become much needed because no one wants to be interrupted in their moments as a traditional advertisement does.
They are everywhere – popping up on your screen, blocking that video you are enjoying, redirecting your links, and even spamming you with click baits.
Who enjoys that? No one!
So, instead of investing heavily in an ad that your targets would find annoying because it interrupts, you can do it in a better way by creating valuable content.
In this article, you will learn the top 7 benefits of content marketing to your business.
Content marketing is less annoying
You could become a pest while trying to sell your business. That’s why many internet users use ad blockers.
“Ad blocking is most common among internet users between 16 and 24 years old. Among this demographic, 46.2% of users worldwide admit to using ad blockers,” according to Backlinko.
So, what is the point of spending so much on advertising?
Meanwhile, valuable content creation helps you to build strong customer relationships. Since it’s about being seen as a helper first, it won’t be difficult to sell to them later.
Brand awareness at no cost
If you are looking for a marketing strategy that will help your business travel faster, at no cost, valuable content distribution is your best bet.
Let’s assume that you run a travel and tour business. Then, you have an article on “10 Best Places To Visit in Maldives” ranking top on Google’s search result pages. If over 20,000 people enter the same phrases into the search engine every month, you have simply created awareness for your brand before 20,000 + people.
When you create valuable content, people see you. And that’s the first step to selling.
Increased attention to your product
When you cause people to be aware of your brand through valuable content, you indirectly draw their attention to your product.
This is about having a content strategy that will build the curiosity of your reader to want to check out your product pages.
For example, let’s say you run a self-help/career success coaching business. Then, you decide to write an article that talks about “7 Problems Everyone Has With Career Success – How To Solve Them”. While you must have done justice to the topic and even over-delivered on your promise, you should also include links (as another helpful resource) to the page where readers can book one-on-one career success coaching sessions with you.
Content marketing saves time
You probably come across leads who ask the same questions over and over again about your business and what it does. You don’t want to spend all of the day talking about the problems your products/services solve and how. The best thing is to create informative content, it could even be a video, that once the potential customer is directed to it, they feel at ease already.
It could also be the other way round. You don’t have to be the one to direct the potential customer to it. People asking related questions about your business will find you through search queries. Ask anyone in charge of customer service or your sales team about the questions they are asked daily. Create valuable content around these questions.
Content marketing compounds ROI
Never underestimate the value of one valuable timeless article.
See valuable content marketing as not only a digital footprint, but also your visa to taking your business where you might not be able to reach.
Each time your content appears in search results, you repeatedly pull more traffic for brand and product awareness. To top it, if your content is highly valuable, other websites may include your link in their content and this means more leads for you.
If you are looking for a better long-term investment, stay with content marketing.
Content marketing is a stamp of leadership and credibility
Nothing matches being seen as a thought leader and credible source of valuable information. If people can comfortably turn to you for informative content about their concerns, pains, and desires, then it’s not going to be difficult to turn them into your customer.
What’s more? People are more likely to share a content they find valuable with their friends and other contact. Isn’t that some free advertisement?
Content marketing makes you stand out among the competition
The market is highly competitive. Someone is doing what you do. Your competitor is also advertising. So, being a valuable content distributor could be the distinguishing factor between you and your competitors.
By educating your potential customers on what they are likely to buy in the future, you already have an upper hand. Of course, anyone reading about “Top 7 Travel Tourist Centres in Maldives” is most probably interested in travelling to Maldives soon. If not, it’s possible they share your article with someone who might need it.
Now, let’s say you own a shoe manufacturing brand. Anyone who has read your article about the importance of quality materials to durable shoes while also emphasizing how you hand-pick the best quality leather materials is more likely to buy your brand when they walk into the store.
The need to invest in valuable content marketing can NOT be overhyped. What you create and how you create are the beginning and the end of any business.
If you have not been creating valuable content around your business, you are settling for less. You are hindering your business growth and you are probably spending needlessly spending on some traditional advertisement that might not meet your expectation.
In this highly competitive business environment, content marketing has proven to deliver incredible success. If you want to win in your business, become a credible voice, and stay at the top, think valuable content marketing.
- Content marketing is less annoying.
- Content marketing creates brand awareness at no cost.
- Content marketing draws attention to your product
- Content marketing saves time
- Content marketing compounds ROI.
- Content marketing is a stamp of leadership and credibility
- Content marketing puts you ahead of your competitor
- Here is what we believe at DigiTrack Media, once you see the results of valuable content marketing, you will never stop creating.